> Impress Public Relations Named Agency of Record for SAFC Global

PHOENIX — June 4, 2008—Impress Public Relations, Inc., a leading business-to-business PR agency specializing in the high-technology and life sciences industries, today announced it has been awarded the PR contract for SAFC Global, one of the world’s top ten largest fine chemical companies. Impress will provide full-service PR capabilities to all four of SAFC’s business segments, including Hitech, Supply Solutions, Pharma and Biosciences – as well as additional PR support for select corporate communications projects.

Impress already has experience working with one of SAFC’s four business segments, having successfully launched the SAFC Hitech business last year. Since May 2007, Impress has been responsible for the global public relations program for SAFC Hitech.

“Working with Impress has been a critical factor in the success we have achieved since launching our Hitech business segment last July,” said Amanda Halford, SAFC’s director of marketing. “The results have been a product of Impress’ strategic and proactive approach to PR. With the broad experience and capabilities of their PR account team, we are confident that Impress will replicate this success, delivering greater visibility to all of our business segments.”

“PR is a people business where expertise, passion and good industry relationships are critical factors to success,” said Martijn Pierik, CEO at Impress. “Our investment in building a team of experienced, talented and highly motivated PR professionals has been the key to Impress’ continued success. Being selected as SAFC’s agency of record is a testament not only to the hard work our team has put in on the SAFC Hitech account, but also to our results-driven approach to public relations.”

About SAFC
SAFC is the custom manufacturing and services group within Sigma-Aldrich that focuses on high-purity inorganics for high technology applications, cell culture products and services for biopharmaceutical manufacturing, biochemical production and the manufacturing of complex, multi-step organic synthesis of APIs and key intermediates. SAFC has manufacturing facilities around the world dedicated to providing manufacturing services for companies requiring a reliable partner to produce their custom manufactured materials. SAFC has four focus areas – SAFC Pharma, SAFC Supply Solutions, SAFC Biosciences, and SAFC Hitech – and had annual sales of nearly $500 million in 2006. SAFC is one of the world’s 10 largest fine chemical businesses. For more information about SAFC, visit www.safcglobal.com.

About Impress Public Relations
Impress Public Relations is a fast growing international business-to-business public relations agency specializing in the semiconductor, life sciences and related industries. The company is headquartered in Phoenix, Arizona, with offices in San Francisco, California; Portland, Oregon and Providence, Rhode Island. Impress also offers in-house PR services for China and Taiwan, and global support through strategic partners in Munich, Germany; Seoul, Korea and Tokyo, Japan. Impress combines more than 100 years of experience in high-tech marketing, public relations, journalism and publishing. The agency’s mission is to use public relations as an integrated marketing approach to help shape perceptions and create positive lasting impressions. For more information, please visit www.impress-pr.com.

 

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