Our client is a leading provider of foundry services for chemical mechanical polishing (CMP). We helped Entrepix articulate its value proposition and re-brand itself to reinforce the perception of Entrepix as an “end-to-end” provider of CMP-related solutions.

We developed the concept of “CMP Fast Forward” and created a product brand, a visual graphic and corporate positioning. We then drove the new messaging through a media campaign that significantly increased awareness of Entrepix. Since re-branding, the company has enjoyed significant growth.