Our client, a leading provider of semiconductor process equipment, was introducing a revolutionary tool for atomic layer deposition.

We developed a tagline (“The Switch Is On”) which became the basis of our creative strategy. The creative campaign included print and on-line advertising; a micro site (www.asmtheswitchison.com); tradeshow booth graphics; a customer event; and customer gifts. We also conducted a PR campaign focused on publicizing ASM’s technical excellence.

The Pulsar campaign yielded widespread media coverage, and ASM’s technological breakthrough received significant visibility by customers and industry analysts.