We established a compelling brand identity by changing the perception of SAFC Hitech from a provider of low-value-add chemicals to a key technology enabler and critical materials supplier for the global chip industry.
We conducted 31 media briefings and generated more than two dozen feature articles and over 300 items of coverage from accredited media sources globally.

SAFC Hitech’s industry visibility and credibility increased significantly, and Hitech’s contribution to overall SAFC revenue more than doubled.

Our campaign received the prestigious Copper Anvil award from the Phoenix Chapter of the Public Relations Society of America.